Monday, January 18, 2010

SarcMark



For $1.99 you can order this mark.

SarcMark aims to avoid email misinterpretations
Date: Monday 18th January 2010

A new punctuation mark expressing sarcasm has been introduced, according to reports.
The SarcMark – which is roughly an upside-down @ - is designed to help readers understand their tone when writing web content or sending email marketing material.

Created by Sarcasm Inc, the mark is designed to flag up instances where the writer is expressing views in a tongue in-cheek manner.

The company stated: "Statements have the period. Questions have the question mark. Exclamations have the exclamation mark.

"When you see the newest punctuation mark for sarcasm, you'll know the writer of that sentence doesn't literally mean what they're writing."

However, the innovation has come in for some criticism.

Writing for the Toronto Sun, Irene Thomaidis suggested that some readers are always likely to misinterpret the tone of particular content, and using punctuation to reveal sarcasm amounts to "dumbing down".

Written by Mark Hainsby

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